As a copywriter, your ultimate goal is to convince a prospect to take some form of action. When you successfully persuade a potential customer into taking action, it is known as a Conversion. Conversions can take place in a variety of forms, including but are not limited to: Purchasing a new product, service, or feature. …
Are you considering taking up a career in copywriting? If so, then you’re likely capable of writing fluent Native-English. Unfortunately, most beginners who assume that this skill alone will get them to the top are often left disappointed. If you want your copy to reach its full potential, you’ll need a list of general guidelines …
Let’s clear something up right off the bat. Focussing on a single profession without acquiring any sort of transferable skills is a sure-fire way to find yourself trapped in a basic 9-5. Now, you might be wondering, “Well, what’s a transferable skill?” It’s actually quite simple. A transferable skill is an ability that can be …