If you’re considering a career in copywriting, it’s essential to understand the difference between Copywriting and Content Writing. Writers who have “little-to-no” education on these two categories will often get them confused for the same thing. The main difference lies within the general-purpose as to why they are written. Throughout the following article, we’ll take a closer look at the difference between copywriting and content writing.
Copywriting, not to be confused with copyright, R-I-G-H-T, is the writing for the purpose of promotional advertising and digital marketing, or in other words, for the purpose of selling. The word “copy” itself is a journalistic term used in reference to the text that you see anywhere online. The term copywriting simply refers to the writing of that copy. Copywriting is the most profitable form of online writing. The copy that you write in order to sell something is known simply as “Sales Copy.”
The main objective in writing copy is to not only promote or sell something but to also persuade someone into taking some form of action. This action is known as a conversion. Most commonly, conversions involve the purchase of an offered product, service, or feature. Sales copy makes up for a lot more material on the web than you may realize. You’ll commonly see it in sources such as cold emails and sales letters. The advertisements and flash notifications that you see whenever you visit a web page or use an app are all forms of digital marketing. Each and every one of them utilizes some form of copywriting.
Content writing is another form of online writing. The difference is that the general purpose is to entertain and captivate online audience members in order to keep them engaged with a particular online organization. Every time you look at a status update on social media, read a blog post, or check out an online article, you are viewing Web Content. Similar to copywriting, content writing revolves around reaching out to an already existing or potential target audience by offering useful and thought-provoking information. But in the case of writing web content, you are mainly providing internet users with material for educational purposes in order to secure customer loyalty to a particular industry.
Now, you might be wondering, “If both categories involve online writing, then why isn’t content writing just considered copywriting?” Remember, while these categories may sound similar to an extent, the ultimate purpose of them is not. However, the beautiful thing about copywriting is that you can actually borrow certain elements and techniques from content writing and use them for better results.
As a professional copywriter, your ultimate responsibility is to write copy for a specified target audience in order to offer them a solution to a common problem. These solutions can range from products, services, features, information, etc. Becoming proficient in this skill doesn’t necessarily require a lot of experience, or much of a background, for that matter, in the field. All it requires is the ability to inform and to persuade your reader into converting.