Are you considering taking up a career in copywriting? If so, then you’re likely capable of writing fluent Native-English. Unfortunately, most beginners who assume that this skill alone will get them to the top are often left disappointed. If you want your copy to reach its full potential, you’ll need a list of general guidelines to follow.
Throughout the following article, we’ll cover 5 helpful copywriting secrets that will help you deliver better results for your clients. Let’s take a closer look.
1. Do Not Use All Capital Letters
Capital letters are often used to express importance in a word or even an entire sentence. However, if every letter of every sentence is capitalized, then not only will the sense of urgency decrease, but your general tone of overall seriousness will suffer as well. Here’s an example. Out of the following sentence options, which of them looks more professional?
A: “Do NOT use all capital letters.”
B: “DO NOT USE ALL CAPITAL LETTERS.”
Option A is clearly the better written of the two. By merely capitalizing the word “not,” you’re still maintaining your value of seriousness while simultaneously emphasizing the importance of not using all capital letters, whereas option B kind of feels like you’re just yelling at the reader.
2. “What If?”
The “What If” rule is a method designed to generate more sales by setting a time limit on the offer. Basically, you want the prospect to ask themselves the question, “What if I do or do not take this offer within this time frame?” Here are a few examples of what this method will typically look like.
- 24 Hour Sale!
- Limited Time Offer!
- This Offer Ends Today @ Midnight!
Generally speaking, your client will let you know if they plan on having you include this within the offer.
3. Money-Back Guarantee
Your potential customers are going to be far more obligated to make a purchase if they have the comfort of knowing there is a money-back guarantee. However, before you do this, make sure to consult with your client first if they haven’t already mentioned the idea. Remember to specify the policy and terms of the money-back guarantee so that you can provide your customers with all of the information they need for an educated decision.
4. Conversational Exposition
Remember, no one wants to read an offer that looks like it came straight out of an encyclopedia. When you write to sell to a prospect, then you want to write as though you are speaking to them face to face. You don’t want them to feel like you’re just trying to sell them something; you want them to feel like you understand the problem that they need a solution to.
5. Word Triggers
Sometimes we don’t even realize how certain words or phrases can trigger both positive and negative emotions within ourselves. These emotions can influence the decisions that we make. The list below we’re going will cover some of the most commonly used words and phrases used to convey emotions.
Remember to be selective in your choice of words, and try to use as few negative triggers as you can. Any word that expresses loss or damage of some sort will have a negative emotional trigger towards your prospects. You want to make your potential consumers feel emotionally comfortable and secure when inquiring about your offer.